Headline grabbing figures of the main prices between £20.12 and £2012 - it makes me wonder how much the branding consultants would have charged for that imaginative structure, or maybe they are just fans of Deal or No Deal.
Average to high prices for many of the sports, up to prices well into the £100s for the main athletic events, like the mens 100 metre finals, but well out of the range of the vast majority of people who would want to attend multiple events over many days. A good breakdown is on the BBC Website - click here.
So while the open ballot for everyone looks like a great idea, and we are all in with an equal shot at each event, I somehow doubt that I would be able to get blocks of tickets for a lot of the major events, and also have no doubt that a suspiciously large amount of tickets will end up in corporate hands, and the rest will be on sale on all of the usual auction and ticket resale sites for a great deal more than face value.
This is sadly the curse of most modern events, sporting, music, theatre etc. So many of the tickets are bought by people with no intention at all of actually going to the event, but purely to make money.
There are, in my view, some very simple processes that could be put in place to make sure that people who want to go and have a genuine interest in the sports can attend and the corporate p*ss ups can take place somewhere else.
- Names on the tickets and proof of ID on entry. Pretty damn simple really isn't. When you apply for the tickets you give the names of those going. At the gate your driving license, passport or similar is required to get in.
- Photos on the tickets. Glastonbury and other festivals do it now, so not out of the realms of technology really.
- Mobile phone tickets. Again, a technology being used a fair bit in some areas. The bar code is sent to your phone, and you need that to get in. So you need to sell your phone if you want to sell the ticket.
- Work with sports clubs over the country to get the right people involved. Tricky to do, but surely is possible.
- Have a "loyalty" system like there is for the Proms concerts. Linked to some of the options above, if you want to go to the mens 100m final, you have to go to 3 other days of athletics as well to qualify.
There are a few other areas I want to just raise on this ticketing solution as well, as I received my email this morning a couple of points jumped out.
And finally from the ticket office - does your credit card have this symbol on it?
As sponsors, Visa not only get advertising and ticket allocations, the rules also mean that a decision you made 20 years ago on what credit card to have will now affect what you can actually do in life - harsh old world this capitalism lark.
If you want to read more on how else the corporates will be keeping all the attendees in check during the games, have a read of this which although related to football, the same principles will apply in 2012.
Enjoy the games, from your living room.