Business in the loosest possible sense of the word, and actually even the word sense seems totally inappropriate.
Anyways, a couple of news stories today to make you wonder what world we are creating, and IS don't even get a look in.
Firstly, at a Spurs football match last night there were three different pitch incursions, each where the man involved was wearing a shirt for a (not) well known brand of headphones, and also seeming to be filming themselves while running around and being a nuisance. Now, pitch incursions happen, sometimes too much Stella or marching powder makes people act in a way they normally wouldn't. This was different though, these people were filming themselves committing a criminal act, and within minutes of them doing it footage of them before the game and on line messages from a variety of sources were found - you can't hide in the digital age.
So, a very brief summary of what happened (as I see it, I am not the police) and a run down of winners and losers.
- THFC. The club has official headphone partners, well, that is what a global brand does, so nothing odd. However they will be the biggest losers here, UEFA could and probably will fine the club, mainly as even after the first one the stewards still seemed incapable of stopping anything. At worst this could also mean a game having to be played behind closed doors, some quite serious financial implications.
- Bassbuds. The headphone people. Despite saying they were appalled by this activity, their official twitter feed referenced the people responsible for this before the event, so had at least some involvement. More than likely this would have been some marketing bod deciding to do some edgy viral marketing and picking an on line video channel who claim to be famous for "pranks".
Losers as they will have lost any contract and credibility with Spurs, and I assume other clubs, their merchandise missing from the Spurs website already. Winners in a way as now people have heard of them.
- Trollstation. No, me neither. But now they are famous, and their hits are rocketing. They were behind this, and as the three pranksters were all wearing shirts from bassbudds, it would indicate they were paid for this activity. So winners as they are now famous, albeit in a bad way, but that is what they did it for. They have shown they are the people to contact for "pranks and bantz" style guerrilla marketing. No call for it you say, hmmm, look at your TV and think again.
- The 3. Three grown adults who filmed a criminal act, in advance and at the time, for probably no money. No official contract will exist anywhere, they will have got the T-Shits from Big Dave before the game, and their 15 seconds of fame will now have a post-script of a criminal record, football bans and the legacy of being idiots. Losers in the highest sense.
- All the rest of us. Losers, as this is the natural progression from selfies to youtube and vine to co-ordinated "pranks" like this. Back when flashmobs were mildly entertaining this was seen and stored by a marketing student. That person now runs an agency getting paid for this, and although will get hung out to dry by their headphones, they should make this a success.
There you have it then, the winners are the villains of the piece. Funny old game.
Secondly, and intrinsically linked, #BlackFriday the sales sensation from our cousins in the USA. This is Boxing Day for us, when our sales happen after our biggest holiday of the year. This may be a shock to many people, but Christmas and Boxing day is a very UK event, like Thanksgiving is a very US event and holiday, they don't translate well. I am always surprised by people who don't understand why many countries and cultures don't celebrate Christmas, it is because it is a Christian festival, not just shopping.
Now the joy of Black Friday is here, and in the best use of it, it seems to be scheduled to last for a few weeks rather than just the day as its name suggests. In the true spirit of the season, retailers are selling off all the stock they were going to discount by 50% anyway, they now put a sticker on it saying the magic BF words and discount it by 20% and clear their entire stock in a day. Genius skills of capitalism and marketing there.
To make sure it is an event, unlike when the Harrods sale used to have people queuing for days to get a TV or a fur coat for a quid, it is now Tesco and Asda starting at midnight. Oddly this lead to people fighting over TVs and coffee machines at one in the morning, who would have thought.
To close, this is from the BBC website, and is only some of the issues dealt with in Manchester during the night. This is people in supermarkets remember.